A logo acts as a brand's face, allowing people to connect with it and remember it. When you think about a person who’s made some kind of impact on your life, you can probably picture what they look like.

Brand identity design can include everything from uniforms, vehicle graphics, business cards, product packaging, billboard advertising and coffee mugs and other collaterals, all the way through to photographic style and the choice of fonts. This means brands need to differentiate themselves visually to avoid being confused. Differentiation is achieved through brand identity design – a range of elements that work together to create a distinctive picture of the brand in our minds. There are hundreds, sometimes even thousands of brands competing for our attention. Take a look at our selection of the best logos for examples of logo design at its very best.

Most designers can create a reasonable decent logo, but it takes a special mix of design skills, creative theory and skilful application to execute a logo design that's truly unique, appealing and memorable. Of course, a logo is by no means the only element in successful branding, but it is one that's essential to get right from the outset because it's often at the centre of the whole brand strategy.

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